NetEase Cloud Music and 19th was blocked by WeChat. Is the e-commerce platform well-organized for content? These things also really show that Tencent or WeChat's grasp of the ecology is still in a very cautious state. As the founder of WeChat, Zhang Xiaolong has also repeatedly emphasized in public that he wants to make a simple application so that users can leave after use. However, as the WeChat ecosystem has grown larger, bloat and commercialization have become the norm. In the past year or two, we will find that WeChat has uncharacteristically accelerated the pace of product updates. From video account to live broadcast, from live broadcast delivery to live broadcast small store. WeChat is more active in the realization of commercialization.
The reason may also lie in the success of Pinduoduo and Kuaishou in e-commerce. We know that Tencent has always had an e-commerce dream, but it has never been successful. However, unlike Tencent’s ups and downs in e-commerce, relied on the traffic dividends from WeChat in the early days, and used social fission to complete the process from zero to one. Now, with the diminishing marginal effect of WeChat traffic, Pinduoduo has also begun to In order to do their own content production traffic. Similarly, Kuaishou started out with content in the early days, and took advantage of the traffic dividends of short videos to successfully complete the crossover from a content platform to an e-commerce platform.